Our sales success in Saudi Arabia over the past 20 years can be described as extraordinary without exaggeration. We started developing this very specific market together with our local partner, the company Attieh Medico, more than 20 years ago and up to this date we have equipped almost half of all private and public hospitals. The basis of our success in the first phase was mainly the launch of the STERIVAP® HP steam sterilizer series, which was very advanced, reliable and competitively priced at the time.
The new microprocessor control system, the wide range of models and the mirror-polished chambers attracted many new customers at the first sight. Our main goal was to obtain the first references, build a sales network and, especially considering the local conditions at the time, to offer a completely extraordinary level of service for our devices. Therefore, just in the first phase we paid great attention to service and fast availability of spare parts. We also convinced the then management of the company Attieh Medico to invest in recruiting and training its new service technicians as well as to invest in a sufficient stock of spare parts.
In a short time, the level of our services in the implementation of new projects and subsequent service reached a completely new level on the Saudi market, opening the way for us to many new orders. Therefore, it was later possible to expand our offer to include steam sterilizers UNISTERI® HP, SELECTOMAT® PL, STERIVAP® SL and gradually supplement it with sterilizers UNICLEAN® SL, UNICLEAN® PL, UNICLEAN® ML and SELECTOMAT® PL – Compact Line.
Up to this date, we have already equipped many hospitals in Saudi Arabia with our devices manufactured by MMM Group and have delivered hundreds of our devices to the market. Our success has opened the door to the most important state contracts for us, and prestigious government hospitals, military hospitals and even hospitals in the holy cities of Mecca and Medina are already equipped with our devices.
Despite the fact that Saudi Arabia has changed significantly in recent years, through active support for industry and trade, opening the market to increase competition and removing a number of previous restrictions, our successes in this market continue.
As can be seen in the attached photos, the quality and professional workmanship of all central sterilization departments that are the subject of our deliveries allow for full comparison with the quality of deliveries made within the entire MMM Group on the Czech or German market and is also highly rated by our customers. Thanks to this, we can look forward to further orders yet in the course of this year.
The new features of this year include the expansion of our business activities into the pharmaceutical industry and laboratories.
25. 11. 2024